Bruce has been a financial advisor for almost four decades. He is passionate about helping clients build, maintain, and pass on wealth—so they can spend their time on family, philanthropy, and other interests, rather than worrying about their money.
Bruce finds nothing more gratifying than seeing clients able to afford life and retirement on their own terms. To reach that point, he utilizes: (a) financial planning, for clarity about progress toward goals; (b) day-to-day management of their assets, which frees their time for family and other pursuits; and (c) tax planning to reduce the drag unnecessary taxes place on wealth accumulation.
The first five years of Bruce’s career were spent as a broker at Merrill Lynch and Shearson/American Express. Believing that the best way to serve clients was to provide unbiased, independent advice, 35 years ago he founded Appropriate Balance Financial Services, Inc. (ABFS)—one of the first SEC Registered Investment Advisors in Washington state. As such, ABFS advisors were required to act as fiduciaries (i.e., putting clients’ best interests ahead of their own) long before big brokerage firms began to shift away from the more lucrative commission/sales approach.
Bruce served on the faculty of the American Association of Senior Physicians for 12 years. He wrote a column in their newsletters and spoke around the U.S. at their conferences, discussing risk management and financial changes coincident with physicians retiring.
When not working, Bruce loves scuba diving and underwater photography (www.UnderwaterReflections.com). His photos have been published around the world (one is even in the Smithsonian), but he donates all profits from his photography to charity. The current charity he supports is the Int’l Children’s Surgical Foundation (www.icsfoundation.org).